Digital Entertainment Business - Master in Management of Creative and Cultural Industries

The Major in Digital Entertainment Business, held in Amsterdam and Rome, offers students the knowledge, skills and mindset that are a prerequisite in entertainment industries characterized by strong emphasis on digital strategy. This prepares them for a career in entertainment companies – such as film companies, broadcasters, movies, and music distribution platforms – that have mastered how to balance art versus commerce, creativity versus technology, and inspiration versus data.

The programme puts students on career paths in a wide range of organisations in the entertainment industries, in positions such as:

• Strategist
• Marketeer
• (Creative) Producer
• Innovation Manager
• Business Analyst
• Project Manager
• Strategy Consultant

Upon completion of this programme, students have:

• knowledge and understanding of key business and management concepts, theories, and models in the context of the entertainment industries;
• the ability to critically assess these concepts, theories, and models by evaluating the extent to which they are applicable to the entertainment industries;
• the ability to apply these concepts, theories, and models to specific business cases and company challenges in the entertainment industries;
• an understanding of major global trends and how these might affect companies that are active in the entertainment industries;
• the ability to report clearly and concisely, both orally and in writing;
• the ability to cooperate and communicate constructively in multidisciplinary and international teams.

The Major starts in Amsterdam, at the new Luiss Business School Amsterdam Hub, with a broad training in general business disciplines. These include strategy, marketing, innovation, finance, accounting, and organisation.

students will learn how these general business concepts, theories, and models should be understood in – and can be applied to – the context of the strongly dynamic entertainment industries.

More specifically, students will study topics that are particularly relevant in entertainment industries. These include: Blockbusters, recommendation algorithms, curation, copyright, managing creativity, release strategies, buzz marketing, and cultural policies by governments.

E' previsto il rilascio di un attestato di partecipazione al corso.

Le selezioni si possono effettuare sia in presenza che a distanza, a seconda delle esigenze del candidato.

Le selezioni si compone di un test logico, un test di inglese e di un colloquio motivazionale

• Valutazione del cv
• Test e/o colloquio di lingua
• Test di logica e/o psico-attitudinali
• Colloquio individuale motivazionale