Contenuto del Master
Il Master in breve
The Master program 'Made in Italy, Fashion and Luxury Management' - MIFL -, presented entirely in English, is a first level University Master. Its main objective is to train professionals and provide them with strong skills in the fashion and luxury market, in order to identify new business opportunities in international markets and to build and manage projects in creative industries with premium strategies.
The fashion and luxury industry is a growing and rapidly evolving sector, where particular individual abilities of creativity and management, strategic skills, communication and managing of new technologies are required, as well as specific abilities and competences for the development of new initiatives. In this context, the Master Made in Italy, Fashion & Luxury Management underlines the importance of the specific features of the Italian System and its creativity and innovation skills that distinguish Italian brands in the main international markets.
The MIFL Master offers a professional and formative path, which offers candidates a concrete opportunity to start a career in a stimulating and international context in addition to acquiring professionalism and competence in the field of business management models of fashion and luxury. Events and networking activities will also contribute to enriching each individual experience, also thanks to the interaction with creative companies in the fashion and luxury sector.
Finalità del Master
The Master MIFL, Made in Italy, Fashion and Luxury Management aims to develop high skills and a solid expertise in the main sectors where the Made in Italy’s brand is developed, with particular attention to the sectors of Fashion (clothing, footwear, leather goods, and jewelry) and Luxury. Confronted with a progressive market globalization, the Master in Made in Italy, Fashion and Luxury Management intends to develop and train talented professionals enabled to create and establish international relations with the main Made in Italy’s importing countries (USA, China, Russia, Middle East) through innovative communication strategies, which are also based on new technologies.
La didattica del Master
Program
The University Master has 18 modules:
- Business Administration and International Strategies
- Human Resource Management
- Strategic Marketing
- Communication, P.R. and Event Management
- Digital Marketing
- Made in Italy and Luxury Goods Management
- Brand & Customer Management
- Buying & Merchandising
- Retail & Sales Management
- Design thinking & Project Management
- Innovation & Product Management
- Sustainability Management
- Intellectual Property Law and Made in Italy
- Business Taxation
- E-business E-commerce Lab
- Digital Communication Lab
- Fashion Tech Lab
- Internationalising Made in Italy Lab
Course Structure
- 360 hours of lectures
- 590 hours of study and discussion
- 200 hours for training, seminars, workshops, etc.
- 350 hours of project work
TOTAL: 1500 HOURS
Certificazioni e Crediti del Master
La LUM School of Management è Socio Ordinario di ASFOR - Associazione italiana per la Formazione Manageriale.
ASFOR ha come obiettivo quello di sviluppare la cultura di gestione in Italia e di qualificare l'offerta di formazione manageriale adattandola continuamente alla dinamica della domanda.