Master in Consumer Behaviour: Psychology Applied to Food, Health and Environment

This master's programme, focused on consumer behaviour: psychology applied to food, health and environment, aims to train psychologists to understand and modify health-risk behaviours, lifestyles, and consumption behaviours. Students will acquire knowledge to collaborate with health professionals, food technologists, nutrition experts, scientists, and policy makers in the fields of health promotion, nutrition, and sustainability. The programme emphasizes methodological skills in qualitative and quantitative research, as well as in managing and interpreting data for intelligence initiatives on consumption and health behaviour. The overarching goal is to prepare experts who can contribute to prevention, clinical and rehabilitation settings, social communication, and business consultations, all with a focus on behavioural changes for better health and sustainable living practices.